ClickCare Café

Relationships. And Flash.

Posted by Lawrence Kerr on Sun, May 09, 2010 @ 10:41 AM

The recent open letter by Steve Jobs, CEO of Apple, is worth a look.

The details are largely unimportant.  Technical jargon aside, it is a discussion about the best way to create and distribute ideas with video over the web. Most important? While it appears to be about technology, it is really about relationships.

As medical professionals, we have traditionally had a single relationship, that of our patient. Although the “businessization” of medicine has created more relationships, our relationships still tend to be long-term. These relationships, whether with other providers, with patients, with hospital staff or community members, are built over years and are the foundation of our art and science.

It is hard for us as medical professionals to relate to shifting or short-term relationships. So as Mr. Jobs describes an ideologic confrontation with Adobe, it seems unfathomable that past relationships, including a 20%  ownership, seem to have gone for naught.

It’s fascinating to us at ClickCare, because we try to help our customers (some of the most important long-term relationships we have) by choosing the best ways of presenting and sharing information. As we finish up “version 3? of ClickCare, we are constantly making key technical decisions… and we make these in the service of (never at the cost of) our long-term relationships with our customers. We are doing our best and we also look forward to hearing from you.

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